Black Radio Station in the Valley? How Would You Like the Sound of That?
A long time ago, I wrote a blog about having an "African American TV Show in the Phoenix Area." I wasn't necessarily saying that I was going to start it up, I was more or less thinking out loud about the possibilities. I still think it can be done. I just don't have the capital to make it happen. Well, not yet ...
In the meantime, I've seen and heard a lot of people complaining about our lack of a REAL black radio station here in the Phoenix area.
I admit it's a damn shame we don't have one. Well, I shouldn't say we don't have one because Gospel 860 AM and several Internet radio programs (including magic108.com, Life Matters Today and Atypical Sports Show) are based in the Phoenix area.
However, when I think of a black radio station, I envision an FM radio station, with entertaining, knowledgeable, respectable black DJs and hosts who talk about issues of the day and play R&B, soul, neosoul, hip-hop music. The station also provides news and other information that the community needs to know.
We clearly don't have a mainstream radio station like that - well, not yet ... I've been told from several sources that black radio and TV programming is on the way!
Phoenix has been the home to black radio stations in the past (remember KUKQ 1060 AM? remember KMJK 107.3 FM?), but inadequate financial support forced them to move on.
In order for a black radio station to survive here, it would have to establish a SOLID business plan and work constantly to find out what Phoenix listeners want! We all know that Phoenix's black market is really fickle! If the black radio station can't find a happy medium here ... ohhhh man!
Moreover, a black radio station would need BANKABLE community support! We can't take it for granted this time. We would have to treat this radio station like WE ALL own it - after all, radio is BIG BUSINESS!
We can't just lend our ears to the radio station ... each of us would have to contribute actual DOLLARS to keep it going!
I look forward to your feedback on this blog! What's your vision of the ideal black radio station in Phoenix? How would you support the radio station? Is a black radio station the key to unifying our people?
Share your thoughts in the COMMENTS area below!
















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